Clothes without plastic.

Starting with baby & kids essentials.

A marketplace for synthetics-free clothing. Every product passes a fiber-composition check before it gets listed. If it doesn't come from nature it isn't here.

When the marketplace opens, you'll be the first to know.

Until then, a few emails a month: the standard, brands that meet it, notes from our research.

Affiliate links always disclosed. We don't link to anything that doesn't pass the standard.